Sony Announce Blu-ray Movie Prices
Sony Pictures has announced the wholesale prices for their movies on Blu-ray disc. Sony will sell their new release movies for $23.95 while older titles will be sold for $17.95 - roughly the same price as DVDs were when they were first introduced to the market in 1997.
Movies by Sony in the new DVD format should be available from early Summer.
Benjamin Feingold, president of Sony Pictures Home Entertainment, told Reuters that it will be up to retail outlets to assign prices.
“From the retail perspective, this is going to be a hot product, and retailers will no doubt determine their own margin structure. We believe in a free market,” he said.
Sony has also revealed plans to bundle DVD and UMD - Sony’s optical disc format exclusive to the PSP - formats together for increased flexibility and mobility. A similar concept with Blu-ray discs may be adopted in the future.
“With the launch of Blu-ray, we’re going to try to introduce the managed-copy concept, where if you buy Blu-ray you’ll be able to get additional versions (of the same title) to use in your home. Ultimately, we might even get to the point where we’ll offer consumers the ability to have different versions of the same movie on different devices in the home — that’s something we’re working on,” Feingold said.
“A lot of people have DVD players and also have PSPs, and this way for one price they can get one movie and play it back on both formats.”
The DVD-UMB combo packs will go on sale from March 28 for $28.95. Movie titles “The Grudge”, “Resident Evil”, “Underworld”, “Crouching Tiger, Hidden Dragon” and “The Terminator” will be among the first released.
So far Sony is the first major studio to announce their pricing structure for Blu-ray discs. Other companies are expected to reveal theirs in the near future.
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